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Archive for February, 2016

Obtain a Positive ROI from Your Next Trade Show Event

Obtain a Positive ROI from Your Next Trade Show Event
Trade shows are and will always be one of the single best ways to leverage the power of face-to-face marketing that B2B marketers have. If you want to increase your marketing ROI and make an impact on your event networking skills, you'll need to keep a few key things in mind. Start the Conversation on…

5 Ways to Get Value from your Trade Show Event

5 Ways to Get Value from your Trade Show Event
So, you’ve decided to exhibit at a trade show. This is an excellent way to make connections in your industry and get your name out to new people and businesses. However, once you get to the show, what should you expect and what should you do? Here are five things you should make an effort…

Dos and Don’ts to Add Value to Your Trade Show Marketing

Dos and Don’ts to Add Value to Your Trade Show Marketing
If you’ve thought that trade show marketing no longer has a place in today’s highly connected, digital world where you can add new friends or contacts at a click of button, think again. As much as communication changes, nothing has replaced the power of a face-to-face meetings when you’re asking someone to part with their…

Effective Signs for Nonprofit Organizations on a Budget

Effective Signs for Nonprofit Organizations on a Budget
Nonprofit organizations face a multitude of marketing challenges: raising awareness to grow your base of supporters and volunteers, promoting fundraisers and driving new donations . . . all while on a budget. Many strategies boil down to the tactical level of having great signage that both informs and inspires. The good news is, creating effective…

Consistent Brand Messaging is the Key to Your Customer’s Heart

Consistent Brand Messaging is the Key to Your Customer’s Heart
Your brand is your promise. It’s the message that you send to your customers about what they can expect from you. It is an important step in establishing a relationship with customers. Building your brand, however, requires consistency across your marketing channels. Whether your customers encounter you through social media, a Google search or they…

Marketing to Millennials

Marketing to Millennials
The massive surge of millennials as powerful buyers in the marketplace has forced companies and industries alike to re-examine everything they thought they knew about marketing. While some skeptics may wonder whether or not this approach is overkill, the fact remains that millennials are the most important group of consumers to come along in a…

6 Great Ways to Grow Your Email Marketing List

6 Great Ways to Grow Your Email Marketing List
Email marketing can only be as good as the quality of your email list. Each year, there is a natural decay in email marketing lists that reduces the effectiveness of your outreach. According to HubSpot, about 25% of your email data is out-of-date after one year. So, how do you keep your email marketing lists…

5 Ways to Take Your Spring Event to the Next Level

5 Ways to Take Your Spring Event  to the Next Level
Are you planning any events this spring as a fundraiser, an annual golf outing or to launch a new product or service? Now’s the time to get a plan in place to not only get people to your spring event, but remember you long after it’s over. As you begin strategizing your event marketing plans,…