In today’s digital world, writing a handwritten note is one of the simplest and underutilized communications tools that can help you cultivate stronger customer relationships. A rare commodity, print communications can show your customers how much you appreciate them and deliver a great overall service experience.
Think about this statistic: Acquiring a new customer can cost five times as much than keeping an existing one. Even more, the profitability of selling to an existing customer is 60-70%, while the profitability of selling to a new prospect is 5-20%.
The bottom line: Keeping your existing customers happy is undeniably valuable to your business.
How can you build essential one-to-one contact needed to develop these important customer relationships? It can be as simple as a printed communications piece. Use print to:
- Share your appreciation with a client who’s remained loyal over the years or has placed a substantial order.
- Send an interesting article or newspaper clipping to a customer with a personal note attached, letting them know you thought this might be of interest to them.
- Acknowledge a donor who’s contributed money in support of your nonprofit or a volunteer who’s helped out with a charitable cause or community event.
- Offer special thanks to a vendor or service person who’s come through for you in a pinch.
Make handwritten notes part of your communications habit by having personal notecards printed with your logo stacked and ready to go at your desk. Then, put the pen to paper and watch the magic happen.
For all of your print communications needs, contact Insty-Prints. From touchable papers and special inks to printing finishes, we can help get your messages read and remembered.