Archive for the ‘Content Marketing’ Category

Effective Content Marketing Tips that Can Help Build Your Brand

Posted 2 years ago

Content marketing is a valuable tool for generating leads and building brand awareness. In fact, a recent study showed that 45% of a brand’s image can be attributed to what it says, and how it says it. If you are a small or medium-sized business looking to build your brand, consider the following content marketing…

Just Generating Content or Aiming to Write Well?

Posted 3 years ago

Creating more engaging content was picked as the top priority by 72% of B2B content marketers, according to Content Marketing Institute’s (CMI) new 2016 study. Yet becoming stronger writers ranked lowest; just 19% considered it important. Things that make you go, “Hmm.” CMI took this surprising inconsistency to a roundtable of marketing minds to talk…