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Archive for the ‘Marketing’ Category

Top Trends to Consider for Your 2017 Marketing Plan

Top Trends to Consider for Your 2017 Marketing Plan
The end of the year is near, which means it’s time to reflect on the past and prepare for the future with a marketing plan update. The marketing world is vast and complex with dozens of channels and strategies that can be used to gain brand awareness, attract and nurture leads, and convert prospects to…

Four Ways to Approach Companies for Nonprofit Sponsorships

Four Ways to Approach Companies for Nonprofit Sponsorships
The partnerships created through nonprofit sponsorships are a two-way street. They provide monetary support to nonprofit organizations, and in return, provide companies with positive publicity for supporting a good cause, potentially leading to a boost in sales. In fact, a Cone Communications study revealed 91% of global consumers are likely to switch brands to one…

Key Considerations When Updating your Marketing Strategy Plan

Key Considerations When Updating your Marketing Strategy Plan
As your business matures so should your marketing strategy plan. Periodically taking the time to refresh it can help ensure you’re targeting the right people, with the right message, while also maximizing each marketing dollar spent. Fact is, marketing continues to change at a lightning speed and business are quickly needing to adapt. An estimated…

Digital Trends to Follow When Marketing to Millennials

Digital Trends to Follow When Marketing to Millennials
The massive surge of Generation Y as powerful buyers in the marketplace has forced businesses and industries alike to re-examine everything they thought they knew about marketing to millennials. With more than 80 million millennials currently living in the U.S. and an annual buying power of $200 billion, this lucrative market is nearly impossible to…

How Effective Video Marketing Can Attract Qualified Leads

How Effective Video Marketing Can Attract Qualified Leads
If video marketing isn’t yet part of your overall marketing strategy, there’s ample evidence it should be. In the past year, 70% of marketing professionals reported that videos converted better than any other medium. Videos can engage, educate and encourage viewers to buy. In fact, a recent consumer survey by Animoto revealed 73% of people…

Four Tips to Increasing Direct Mail Response Rates

Four Tips to Increasing Direct Mail Response Rates
Direct mail is still one of the most effective ways to reach customers. While email has the lowest cost per acquisition when house lists are used, direct mail response rates are far better in comparison, according the Direct Marketing Association. In fact, direct mail response rates outperform all digital channels combined: 3.2% versus 0.62% with…

Promoting your Nonprofit Organization with Effective Print Materials

Promoting your Nonprofit Organization with Effective Print Materials
Often challenged with modest budgets, nonprofits have to make a big impact when it comes to promoting their organization. With effective print materials, your nonprofit can open the doors of opportunity to reach donors, raise funds and generate awareness for your campaigns. So, how can you best promote your nonprofit with printed materials? Here are…

How to Effectively Follow-up on Trade Show Leads

How to Effectively Follow-up on Trade Show Leads
Trade shows are unique marketing opportunities and the follow-up on trade show leads is very important. You have the chance to interact personally with your prospective clients - and given that over 70 percent of these prospects have traveled more than 400 miles to get to the trade show and that 81 percent of them…

Cause Marketing that Engages and Converts

Cause Marketing that Engages and Converts
According to Cone Communications, 54 percent of people made a purchase decision that was influenced by a particular cause. When done correctly, cause marketing can have a powerful impact on your brand’s reputation and your success. The struggle for many organizations, however, is determining how to incorporate the right cause into your brand so that…

Marketing to Millennials

Marketing to Millennials
The massive surge of millennials as powerful buyers in the marketplace has forced companies and industries alike to re-examine everything they thought they knew about marketing. While some skeptics may wonder whether or not this approach is overkill, the fact remains that millennials are the most important group of consumers to come along in a…