Eden Prairie, MN – There are commonly- shared truisms about the value of a customer. One is that 80 percent of a company’s business comes from 20 percent of its customers. Another is that it costs more to acquire a new customer than it does to keep one.
Fortunately, there are many ways to communicate with your key audiences so you can learn more about them and keep them engaged with you. Always remember to make customer data collection a primary goal. The more you know, the easier it is to make your communications more relevant and effective. Here are three quick tips:
- Stay connected through newsletters, emails, tweets and Facebook status updates. Focus only occasionally on offers or sales. Try also providing information, news and even technical assistance to add value.
- Surprise them with holiday greeting cards, a birthday discount or an unexpected “thank you for your patronage” mailer.
- Hold special events so your best customers can interact with your staff. Think golf outing, summer barbecue or wine-tasting.
No matter how you go about relationship building, ask yourself how your audience interacts with your organization. Do they read your emails on a laptop or a smartphone? Do they comment on your Facebook posts? Have they redeemed any special offers or referred a friend? It always makes sense to do your homework both before and after communicating with your best clients.
Why not get started on building relationships right now? It’s always the right time to acknowledge customer loyalty with a gift such as a calendar, desk accessory or the perennial favorite, a mug. According to the Advertising Specialty Institute, 86 percent of those who’ve received a promotional product are able to recall the advertiser, making it an affordable way for you to be remembered.
Insty-Prints is independently owned and operated and is a member of Alliance Franchise Brands network, a world leader in marketing, graphics and visual communications, linking more than 600 locations in the U.S., Canada and United Kingdom.